Digital Marketing & Lead Handling Proposal
Prepared for: Laffin Rentals / Laffin Construction
Prepared by: Bullseye Digital Marketing
Target Monthly Budget: CAD $5,000
One-Time Setup & Content Production Fees Apply
Objectives
Generate qualified, long-term rental leads for Roto machines across Edmonton and surrounding areas
Establish a professional, scalable digital presence for Laffin Rentals
Create high-quality content assets for paid ads and organic marketing
Set up full infrastructure for lead handling, quote capture, and phone support
Position Laffin Rentals as a premium, trustworthy provider in a niche market
Monthly Marketing Budget Breakdown (CAD $5,000)
Estimated Monthly Lead Volume by Channel
One-Time Setup & Platform Costs
Virtual Assistant Support – Lead Handling Package
Virtual Assistant Support Includes:
Answering forwarded calls (via OpenPhone)
Entering qualified leads into CRM
Scheduling meetings/call backs
Filtering out unqualified leads
Additional hours can be purchased if consumed before the 12-month mark.
Professional Media Production – Why You Need This
Why Professional Media is Critical:
Visual storytelling sells the Roto better than text ever could
Builds trust with commercial clients
Content used for: paid ads, social media, LinkedIn, site, and future campaigns
You only get one chance at a first impression — this is it
Implementation Timeline
1
Confirm Package + VA Tier
Day 1
2
OpenPhone Setup + Routing
Day 1–3
3
AI Receptionist Setup
Day 3–5
4
Social Pages + Ad Account Setup
Day 4–6
5
Photo/Video Shoot
Day 6–7
6
Ads Go Live
Day 7–10
7
Monthly Reporting Begins
Day 37
First Month Grand Total Estimate
Strategic Notes
No pricing listed publicly: All quotes handled via call or form
Call-to-action focus: "Get a Quote", "Talk to a Specialist"
Emphasis on long-term rentals, not short-term jobs
Edmonton + surrounding area only
Messaging pillars: Productivity, Safety, Fleet Scalability, Professionalism