LinkedIn-Only Digital Marketing Proposal for Laffin Rentals
Prepared for: Laffin Rentals / Laffin Construction
Prepared by: Bullseye Digital Marketing
Target Monthly Budget: CAD $1,000
Objectives
Establish LinkedIn Presence
Build a strong LinkedIn presence for Laffin Rentals to increase visibility in the construction industry.
Position as Trusted Provider
Position the company as a trusted provider of Roto machine rentals through consistent, professional content.
Reach Decision-Makers
Connect with decision-makers in construction (project managers, procurement, estimators).
Generate Qualified Leads
Generate qualified inbound leads through LinkedIn ads, company posts, and networking.
Monthly Marketing Budget Breakdown
Target: ~CAD $1,000
One-Time Setup Costs
$899
Ad Campaign Build
One-time cost to create and set up effective LinkedIn ad campaigns
$199
LinkedIn Company Page Setup
Professional configuration of Laffin Rentals LinkedIn presence
$49
Social Media Setup Fee
Initial content planning and account configuration
Recommendation: Apollo.io as Phase 2
Once the LinkedIn presence is established, we recommend layering in Apollo.io prospecting to directly reach decision-makers beyond ads.
1
Setup
~8 hours (one-time)
2
Ongoing list building
~15 hours/month
3
Campaign sequencing & templates
~5 hours/month
4
Outreach management & follow-up
~20–25 hours/month
5
Optional qualifying calls
~10 hours/month
Total: ~50–60 VA hours/month (no new package required initially).
This ensures Phase 1 (LinkedIn ads + content) builds visibility, while Phase 2 (Apollo.io) adds proactive outreach.
Strategic Notes
No Additional Costs
No AI Receptionist or new VA package costs at this stage. Existing Laffin Construction VA hours will cover outreach follow-up.
LinkedIn Focus
Focus is LinkedIn only: organic posts, paid campaigns, and retargeting.
Lead Management
All leads go directly to Mitch/Max or are logged by VA support.
Future Opportunities
Future upsell opportunities: professional media shoot, Google/Facebook ads, AI receptionist once ROI is proven.
Implementation Timeline
1
LinkedIn Company Page Setup
Day 1–3
2
Ad Campaign Build
Day 2–6
3
Social Posting Launch
Day 3–7
4
LinkedIn Ads Go Live
Day 7–10
5
Monthly Reporting Begins
Day 30
First Month Investment Summary
Why LinkedIn for Laffin Rentals?
Decision-Maker Focus
LinkedIn is where construction project managers, procurement specialists, and estimators spend their professional time.
B2B Environment
The platform is specifically designed for business-to-business connections and lead generation.
Industry Relevance
Construction professionals actively use LinkedIn to stay connected with suppliers and service providers.
Cost Efficiency
This lean plan keeps Laffin Rentals active on LinkedIn within a $1,000/month framework, while setting the stage for future expansion through Apollo.io prospecting and other digital channels.
Ready to Build Your LinkedIn Presence?
This lean plan keeps Laffin Rentals active on LinkedIn within a $1,000/month framework, while setting the stage for future expansion through Apollo.io prospecting and other digital channels.
Targeted Approach
Focus exclusively on the platform where your construction industry clients are most active professionally.
Scalable Strategy
Start with LinkedIn, then expand to Apollo.io outreach using existing VA resources.
Measurable Results
Clear reporting to track lead generation and ROI from your LinkedIn investment.